Wednesday, September 22, 2010

Optimizing Dynamic Content for Search Engines

Optimizing Dynamic Content for Search Engines



SEO and Dynamic Content

.

s your CMS preventing the search engines from indexing your site content?

If your site has dynamic content, such as...

a Content Management System (CMS)
e-commerce solutions or product catalogs
news, events or blogs
    Then search engines may be having a hard time...

    finding your site
    indexing your site
    ranking your site
      Many businesses use a content management system that prevents hundreds, even thousands, of pages of information, such as online products for sale, from being included in the search engine results.  In essence, these pages are invisible to the search engines.  Although the dynamic nature of database programming allows for easy management of content, it's still more advanced than current search engine technology. 
      Not to worry, however! Our genius team of programmers (we're biased, we know) have developed your marketing campaign's saving grace.

      Search Engine Friendly Dynamic Content

      We use our own technology to automatically generate search engine-friendly links and URLs that are easily crawled by the search engines.  This benefits your company and your website in several ways:

      For starters:
      It creates simple, easy-to-remember URLs that users understand and search engines will follow like this:
      www.indiacon.com/catalog/customgolf/Golf+Accessories
      As opposed to this mumbled-jumbled mess:
      http://www.indiacon.com/products/display_product.jsp? prodline=BrandA+MT%2FR&brandID=01_ COMPANY&mrktarea=Blue+Vehicle&size=Z481%3G66Q27&style=MNR&style=1847& length=25&shipping=31

      The results!  Search engines can find and index more of your site's content, resulting in more traffic to your website, and hopefully, more sales.  Users have an easier time understanding your URLs, as well the product pages they're viewing.  It's a win-win-win: for the search engines, you, and your users!

      2 comments:

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